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Brand equity is the worth of a brand in and of itself – i.e., the  value of a well-known brand name. The well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands. 

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Vedix is the brainchild of Chaitanya Nallan, Sangram Simha, and Veerendra Shivhare, who founded IncNut in 2011. The company has been running two lifestyle media platforms since then - Momjunction and Stylecraze. Upon promoting many beauty and wellness brands on these sites, IncNut received the most valuable and remarkable feedback from the audiences, which revealed that most women are frustrated with their constant trials to find the right product for their skin and hair.

Nitin Kaushal, co-founder, Country Delight: “In India, you will see milk being delivered to the doorstep of the customer on a daily basis. "They realized that the Indian liquid milk market, despite being such a large and old industry, is devoid of any innovation and follows very unscientific practices. For example, at the initial levels of aggregation, most of the milk testing is still done by tasting it. Imagine - the milk delivered to your doorstep is checked on the judgement of someone who has tasted it.”

HDFC Bank was incorporated in 1994 as a subsidiary of the Housing Development Finance Corporation, with its registered office in Mumbai, Maharashtra, India. Its first corporate office and a full-service branch at Sandoz House, Worli were inaugurated by the then Union Finance Minister, Manmohan Singh.HDFC Bank provides a number of products and services including wholesale banking, retail banking, treasury, auto loans, two-wheeler loans, personal loans, loans

Lotus Herbals is India’s leading natural cosmetics company.  Based on 5000-year-old science of Ayurveda and combining it with 21st century's technology, The company  offera a well-researched and robust range of over 500 Skincare, Haircare, Suncare, and Make-up products for the retail and professional markets.Lotus Herbals is India’s leading natural cosmetics company. Combining ancient wisdom from the Vedas with 21st century technology,

When you buy Daawat Brown Rice you get the advantage of it staying fresh for minimum 24 months because the company has  the special technology to deactivate this Lipase enzyme so that it doesn’t become rancid. At the same time it is also ensured that the full bran of the rice remains intact & all the benefits & nutrition’s of Brown Rice is delivered to you so that you can enjoy the taste & softness of Daawat Brown Rice.

The secret behind India's favourite quick cooking Brown Basmati

MuscleBlaze® was founded in 2012 with the idea of providing India with sports nutrition supplements that are specifically focused on Indian customer needs and listens to their sentiments day in day out. MuscleBlaze® has quickly risen as consumer’s favorite brand with industry-first concept introductions like authenticity, protein test certificates, scoop on top, clinically researched products, etc.

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YogaBar comes under the umbrella of Sproutlife Foods, a group founded by Suhasini Sampath and Anindita Sampath. 

It contains no artificial colors, flavors, preservatives, high fructose corn syrup, or hydrogenated oil, no chemicals, nothing unpronounceable. No compromise on taste. YogaBar team  continues to improve the nutrition content of their products while experimenting with flavours that keep them great tasting.


It all started with Vivek and Shubhra’s love for travel & collecting souvenirs. In 2010 they founded Chumbak (Ch-oom-buck) - it means a Magnet in Sanskrit)- in Bangalore, with the idea of designing fun souvenirs & collectibles inspired by India. Since then, Chumbak has grown into a globally inspired lifestyle brand, creating joyful products in categories across home décor, fashion, accessories, and personal care, all designed to brighten up your living space, your office, and your wardrobe. 

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A refreshingly modern beer brand, imagined in India, Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest growing beers in the world, Bira 91 has built a strong portfolio of essential beers and aims to drive the global shift in beer towards more colour and flavor. Established in the summer of 2015 by B9 Beverages and headquartered in New Delhi, Bira 91 has quickly become the rage amongst urban millennial owing to its delicious beers, bold

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Set up in 1930, the MGF Group was initially managed by its Board of Directors under the astute leadership of Shri Ved Prakash Gupta, the Founder Chairman of the Company. A doyen of automobile financing in India, particularly of the hire-purchase mode, he was instrumental in turning MGF into one of India’s leading, non-banking finance companies (NBFCs).


In 1992, Biotique began—and the dream of a young Indian girl came true. As a child, Vinita Jain lived in an Ayurveda time capsule —on her family’s tea plantations in the lush foothills of the Himalayas, 500 miles from the nearest hospital. The Masters—whose forefathers were the ancient Sages who created Ayurveda, Yoga, Meditation and other proven holistic philosophies--were her first teachers.

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Established in 1996, John Distilleries grew to be a leading Alcobev company in a decade, not just in India but across the globe. Under the able guidance of the Chairman, Paul P. John the company owns a strong portfolio of brands across categories including Whisky, Brandy, Rum, Premium Wines and Single Malts. The flagship brand of the company, Original Choice, is one of the top selling brands in India’s popular whisky segment and is one of the top 10 selling whiskies worldwide., formerly known as or Curefit, is an online and offline provider of health services. According to the membership options, the online mode provides video-based live classes for on-demand yoga, meditation, and fitness sessions. In addition to the online option, they also have gyms spread across numerous Indian states and towns. The platform offers instruction in aerobics, yoga, meditation, home workouts, kids workouts, arm workouts, core workouts, and a variety of other fitness programmes.

Walt Disney (NYSE:DIS) is a standout amongst the most powerful organizations, in a standout amongst the most powerful parts of any economy: entertainment. Before it turned into an organization with a $173.4 billion market top, with premiums traversing the globe, Disney was all the more intently connected with the vision of the man after whom it was named. It was this vision that laid the foundation for the organization to wind up the media mammoth it is today. 

There’s nothing cookie-cutter about Pizza Hut. Not the  pizzas. Around here, they don’t settle for anything less than food  they are proud to serve. And they  don’t just clock in. Not when we can also become our best, make friends, and have fun while we’re at it. Pizza Hut has  more than 16,000 restaurants and 350,000 team members in more than 100 countries. Whether it’s the original Stuffed Crust or putting a pizza in outer space, they never stop driving  to deliver hot pizzas, fast every time – anywhere you want to enjoy it.

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Nykaa is an Indian e-commerce company, founded by Falguni Nayar in 2012 and headquartered in Mumbai. It sells beauty, wellness and fashion products across websites, mobile apps and 100+ offline stores. In 2020, it became the first Indian unicorn startup headed by a woman.

Nykaa sells products which are manufactured in India as well as internationally.


Zara the world most successful fashion retail brand was founded in 1975 in Spain by Amancio Ortega and Rosalía Mera with the budget of 30 Euros.  They wanted to name their shop Zorba after the film Zorba but there was already a bar in the same street with that name. Therefore  they settled for Zara as two Zobra in same street would only make confusion. In initial days Zara used to sell low-priced lookalike products of popular, higher-end clothing and fashion.

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In the late 1950s, Moët & Chandon, the world’s leading Champagne House since 1743, began exploring the potential for producing world-class sparkling wines outside the Champagne region, under the ‘Chandon’ name. The first Chandon Estate was created in 1959 in Argentina followed by California (1973), Brazil (1973) and Australia (1986).Chandon is the 1st offering from Moët Hennessy to be made in India & is available across 22 cities.

Licious is a meat and seafood company situated in Bengaluru. The business offers the best fish, chicken, meat, and eggs online. They are also all fresh and hygienic. Licious uses a farm-to-fork business model and controls the full cold chain and back-end supply network. Their app also has a distinct recipe area. It assists customers in creating delectable meals. teaches the unique style of the chef as well. Some of the places where it works are Bangalore, Hyderabad, Delhi-NCR, Chandigarh, Mumbai, Pune, Chennai etc.


The Rolex brand is a symbol of nobility. The company became well-known in the 1910s after receiving a validated chronometric performance certificate. The first waterproof and dustproof watch in the history of watchmaking was produced by Rolex in 1926. A-list stars like Dwayne Johnson, Sofia Vergara, Will Smith, Daniel Craig, Mark Wahlberg, Justin Bieber, Jason Statham, and Reese Witherspoon have praised the high-end watchmaker.

It all started with Vivek and Shubhra’s love for travel & collecting souvenirs. In 2010 they founded Chumbak (Ch-oom-buck) - it means a Magnet in Sanskrit)- in Bangalore, with the idea of designing fun souvenirs & collectibles inspired by India. Since then, Chumbak has grown into a globally inspired lifestyle brand, creating joyful products in categories across home décor, fashion, accessories, and personal care, all designed to brighten up your living space, your office, and your wardrobe. 

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​Sleepy Owl started brewing back in 2016, when three friends who shared the same vision came together to change the coffee game. Their vision was pretty simple, they wanted to introduce people to really good coffee and make it accessible to everyone. They started with one product - the Cold Brew Box, in one city. Today, Sleepy Owl has over 30 distinct coffees, exclusive merchandise and accessories, that are delivered all over India.

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