In a world where fleeting fashion trends dominate, Ryka Studio stands as a beacon of timeless artistry, conscious craftsmanship, and sustainable fashion. Proudly Made in India, the brand embodies a vision deeply rooted in heritage while seamlessly embracing modern aesthetics. The very name "Ryka"- meaning "born from a wish"—encapsulates the dream of its founder, Sneha Rao, to create a brand that marries tradition with contemporary elegance.

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The Visionary Behind Ryka Studio: At the heart of Ryka Studio is Sneha Rao, a dynamic entrepreneur whose journey is as compelling as the handcrafted designs she brings to life. With a postgraduate degree in Advertising Design and a robust background in Graphic Design, Marketing, PR, and Brand Strategy, Sneha possesses an innate ability to blend storytelling with aesthetics. Her expertise in the creative industries has allowed her to shape Ryka Studio not just as a fashion label but as a cultural movement that celebrates India’s rich artisan’s heritage.

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Her entrepreneurial journey began with a simple yet profound desire-to create something truly meaningful. Determined to build a brand that values authenticity over mass production, she embarked on a path that would redefine handcrafted fashion.

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From Passion to Reality: The inception of Ryka Studio was not just a business endeavour for Sneha-it was a heartfelt mission. Supported by her husband, Shishir Kedlaya, who encouraged her every step of the way, she took the leap into the world of sustainable fashion. Navigating challenges, from sourcing ethical materials to working closely with artisans, she remained steadfast in her vision.

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Immersing herself in the traditional Indian handcrafting techniques, Sneha ensured that every piece created under the Ryka Studio label carried a soul—one that speaks of heritage, craftsmanship, and sustainability. Her deep respect for India’s textile legacy led her to collaborate with skilled artisans, empowering them while preserving age-old techniques that have been passed down through generations.

The Ryka Studio Ethos: Sustainable, Timeless, Ethical:At its core, Ryka Studio is built on a foundation of slow fashion, prioritizing quality over quantity. Each collection is an ode to handblock printing, thoughtfully reinterpreted with modern geometric and contemporary designs. Every garment is designed with care, reflecting a balance between tradition and modernity.

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The Brand’s core principles include:
Ethical craftsmanship that honours India’s artisans.
Sustainability through responsible sourcing and minimal waste.
Timeless designs that transcend trends, focussing on longevity over fast fashion.

By embracing handcrafted processes, Ryka Studio not only showcases India’s artistic brilliance but also contributes to the well-being of artisans, ensuring their crafts continue to thrive in the modern world.

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A Movement Towards Conscious Fashion: More than just a brand, Ryka Studio represents a movement—a shift towards mindful consumption and an appreciation for fashion with purpose. It stands as a testament to Sneha Rao’s unwavering belief in the power of women entrepreneurship, sustainability, and cultural preservation.

Through Ryka Studio, Sneha wishes to inspire individuals to make mindful fashion choices, proving that style and sustainability can coexist beautifully. Her guiding mantra, "Never stop dreaming. You only live once," fuels her passion to create, empower, and uplift—one handcrafted masterpiece at a time.
Website: www.rykastudio.com 
Instagram.com/ryka.studio