Paris is the home of the cosmetics and beauty products manufacturer L'Oreal. The company produces a variety of cosmetic items, including hair colours, skin care products, goods that protect the skin from the sun, make-up, shampoos and other hair care products, perfumes, and others.
The highest quantity of cosmetics produced anywhere in the world is by L'Oreal. In addition to being actively involved in dermatology, tissue engineering, and medicine, the company has also registered the highest level nanotechnology patent in the United States. The company was founded in 1909 by a young scientist named Eugene Schueller, who produced a new hair dye. Since its inception, the company has expanded into an international conglomerate, and its assets were valued at more than €28.219 billion as of the end of 2013. Today, L'Oréal is responsible for the production of 500 different brands and thousands of unique items across the entire beauty and fragrance industry. Jean-Paul Agon A breakdown of who owned what percentage of the company's shares in 2012 was as follows: 30.5% was owned by the Bettencourt family, 29.3% was owned by Nestlé, 24.5% was owned by international institutional investors, 8.3% was owned by French institutional investors, 5% was owned by individual shareholders, 1.7% was treasury stock, and 0.7% was owned by employees. loralrd L'Oreal has research and development centres all over the world, including in France, the United States, Japan, China, and India. A seventh centre will soon be built in New Jersey.
L'Oreal is involved in the cosmetics and pharmaceutical industries, and it also has a stake in the production company Paravision. Later, L'Oréal completed the acquisition of the cosmetics retailer The Body Shop on March 17, 2006, for the sum of £562 million. This was followed by the acquisition of 3 Suisse's in March of 2008.
L'Oréal is the number three pharmaceutical firm in the world and the number one pharmaceutical company in Europe. In addition to this, it is involved in a partnership with Laboratories Inneov, which is a nutritional cosmetic partnership with Nestle. Episkin loreal Engineers at L'Oreal France reconstructed a skin model known as Episkin in order to spare animals from being subjected to testing disasters. In this model, sheets of reconstructed skin are made from human skin cells that were left over after breast surgery. This is done in a lab setting called "in vitro."
Since human skin is used in the testing rather than animal skin, the results are more relevant and systematic for human skin. Another advantage of this method is that it is more ethical than animal testing. Since the company's inception, L'Oreal has placed a significant emphasis on its commitment to practicing responsible business practices and has participated in a wide variety of CSR-related endeavors. One of these is the L'Oreal-UNESCO Awards for Women in Science, the purpose of which is to acknowledge the contributions made by female researchers to the advancement of scientific knowledge. Each recipient receives one million dollars as their prize.
Loreal: Look Good
L'Oréal was the company that first came up with the idea for the charity project called "Look Good... Feel Better," which has been a part of women's fight against cancer for the past 16 years. The company announced in 2012, as part of its corporate social responsibility program, a reduction of 37.1% in CO2 emissions; a reduction of 24% in water consumption; and a reduction of -22% in transportable waste. These reductions were credited by Climate Counts as evidence of the company's successful practices and accomplishments in environmental sectors. The current advertising campaign for L'Oreal, which uses the phrase "Because you're worth it," has had a significant effect on the company's clientele by increasing the clients' feelings of self-respect and self-worth. The strategy for increasing brand awareness was a resounding success when it shifted from "Because I'm worth it" to "Because you're worth it" and then back to "Because we're all worth it." So, not only has the company made more money, but it has also made its customers feel better about themselves by spreading a good message. Website:www.loreal.com