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Born in 2001, the brand W is a part of TCNS CLOTHING CO. LIMITED. The dream of two brothers – Mr. OS Pasricha and Mr. AS Pasricha came to reality when W started its journey with an aim to provide fashion in a modern retail environment to the Indian woman.

The W brand in the Indian retail space  offers ‘Indian contemporary’ wear and stays a step ahead of the fashion curve. The pioneer in introducing the concept of ‘Mix n Match’ in retail, W designers take inspiration from the latest fashion trends & forecasts from the west and transform them into silhouettes and styles acceptable to the modern Indian woman.

The first brand store was opened in 2001-2002 at Lajpat Nagar, New Delhi and now the company has  400+ stores  across the globe. The idea is not to grow only within India but internationally. W’s exclusive brand outlets are now present in Mauritius, Srilanka & Kathmandu and are  looking forward to expand in more countries.

Mission: W’s core mission is to provide complete wardrobe solution to the modern Indian woman. Started in 2001, the aim was to fill the gap by providing contemporary Indian ethnic wear in organized modern retail format.
The brand aims to grow nationally as well as globally to cater a larger clientele through both retail and e-commerce space.

Vision: W wants to become the most preferred fashion brand for the modern Indian woman.


Values: With the thought of changing the Indian fashion landscape forever, our products outshine the W women from the rest. The focus is on quality material, design, fit and sizing. It is the first fashion brand to study about Indian woman’s shape, fits and size classification and came up with 7 instead of regular 3 sizes.

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W keeps evolving with the changing tides of fashion, keeping the pace with Indian ever-changing never-changing woman and rendering themselves indispensable.
The core values of Integrity, Result Orientation, Speed, Innovation and Camaraderie reflects across organization.

The work culture of W is all about inclusion, collaboration, high performance and opportunity and the company also ensures that all  actions are in service of our Vision, Mission and values.

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