Paper Boat is a brand of traditional Indian beverages and foods produced and marketed by Hector Beverages, which is headquartered in Bengaluru, India.
Paper Boat was launched by Hector Beverages in August 2013. The product consists of a range of traditional, Indian drinks such as Aam Panna, Jaljeera and Aam Ras. The drinks were initially offered in single serving, flexible pouches; the company has since then expanded to one liter Tetra Pak cartons as well.
The company aims to preserve traditional recipes while using innovation to make the Indian drinks accessible to an urban market. Paper Boat does not use artificial coloring or preservatives in its products.
The company is funded by N.R. Narayana Murthy-led Catamaran Ventures, Footprint Ventures and Sequoia Capital, among other investors.
In March 2013, the company launched Paper Boat, a fruit pulp based beverage brand and shifted its focus to the ethnic drinks segment. The Paper Boat brand aimed to bring back traditional drinks of India into the modern context.
The idea for the brand is said to have taken birth during one of the office lunch that the co-founders would have together in the early years. Mishra's mother would pack him a flask of Aam Panna everyday and once while reaching out for the drink, as they were mulling over business ideas, a brain wave to commercially produce ethnic Indian drinks that were hitherto unavailable in the market struck. And the idea for Paper Boat was born.
The brand launched with Aam Panna and Jal Jeera drinks and later added a wide range of ethnic drinks to its portfolio including Aam Ras, Chilled Rasam, Kokum, Jamun Kala Khatta, Chilli Gauva and Neer More.
The company went through a few organizational changes when co-founders Misra and Nuttall left the company in 2014 and 2015, respectively, leaving Kakkar and Biyani at the helm.
In 2016, in a bid to increase in house consumption of the brand, Paper Boat launched 500 ml Tetra Prisma Aseptic (TPA) packs of its two most popular drinks, Aam Ras and Anar. The 500 ml packs were discontinued in 2017, when the brand expanded its offering by launching its drinks in 1 liter Tetra Prisma Aseptic cartons. This move widened the brand's reach to the multi-serve category.Sticking to the core brand philosophy, Paper Boat foods aims to provide ethnic Indian snacks in contemporary, modern packaging.