Manyavar began its journey as a thought in 1999 when Ravi Modi ventured into a family business which revamped men’s ethnic wear. What followed was a full swing retail operation thriving from 2008 and since then the company has grown from a niche 90 employees to a blissful 1000+ employees at the backend and 3000+ associated with the brand at the front end.
Under the umbrella of Vedant Fashions Limited (formerly known as Vedant Fashions Pvt. Ltd.), Manyavar transformed men’s ethnic fashion wear into a signature statement. Soon the brand opened up a much wider variety of men’s garments and accessories which rendered it as a one stop shop for celebration wear. During the course of its evolution, the label became synonymous with wedding wear; a one-stop-store, draping the world with joy and finest Indian elegance. Thus, Manyavar completed celebration.
Manyavar’s timeless celebration collection includes exquisite Sherwanis, fine Indo-Westerns, Royal Bandhgalas, classic Kurta-Jackets and matching accessories for life’s special moments. Not leaving behind the juniors, Manyavar started with their Kid’s Ethnic and Fusion wear line which was a delight to the little ones. Paving the path for a happier family, the brand introduced Mohey, celebration wear for women, in 2016 and acquired one of the biggest fashion brands in southern India, Mebaz, in 2017, a one stop destination for Men, Women and Children.
Mohey Brand Logo:Timeless and iconic attires have cemented its reputation across the world with a commanding retail presence of 600+ stores in over 200 cities and in 3 countries with 11 international stores in U.A.E & U.S.A.
Transcending boundaries, Manyavar has emerged as one of the best places to work at with state of the art infrastructures, friendly workforce, numerous employee benefits and smiling faces. The Manyavar movement has been a reflection of Ravi Modi’s grit, global vision and nurturing spirit teamed with Shilpi Modi’s creative spark. Their foresightedness driven together by a massive production and operation force has shaped a world class organization with Bharatiya ethos and swabhiman.
Manyavar’s growth as a brand is also heavily attributed to its extensive focus on marketing and advertising that boasts of the highest advertising budget in the industry. While it started out as a Wedding wear brand, over time there has been a paradigm shift from wedding to celebrations on the whole and the new campaigns’ focus on branding the label as Celebration wear.
A winning streak in establishing the brand further was the on-boarding of leading names in Bollywood- Kartik Aaryan, Ranveer Singh, Amitabh Bachchan and Alia Bhatt.Leading the campaigns #Groomsquad and #TaiyaarHokarAiye, heartthrob of the nation-Kartik Aaryan won the audiences’ hearts at one go! His youthful charm and his penchant for style are in complete synergy with Manyavar’s brand persona.
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