Over 150 years ago, French box-maker and packer Louis Vuitton established the prestigious company that bears his name. From modest beginnings in the French countryside, Louis Vuitton's talent, inventiveness, and tenacity swiftly led to the elite of the globe desiring his characteristic trunks. The house has now expanded its range to encompass bags, apparel, shoes, accessories, and jewellery, making it one of the most valuable luxury brands in the world.
On August 4, 1821, in Anchay, a small working-class community in eastern France, Vuitton was born. Vuitton made the decision to leave Jura and relocate to Paris in 1835, but he was unable to pay for his travel expenses, so he took any job he could find along the road. He began making boxes after arriving in Paris. Due to his extraordinary abilities, he quickly rose to fame throughout the entire nation. His financial situation improved in 1853 after he was chosen to serve as the personal packer and box maker for Eugenie de Montijo, the Empress of France and wife of Napoleon Bonaparte. The Empress requested exceptional packing for her clothing during transportation from Vuitton. This opened a channel for Vuitton to connect with wealthy and aristocratic people.
Clemence-Emilie Parriaux, when 17 years old, was married to Vuitton in 1854. He abandoned his previous business not long after getting married and started his own box-making and packing business in Paris. A flat grey Trianon canvas trunk with the flexibility to stack luggage was designed by Vuitton in 1858. The new design was a huge hit and gained notoriety and admiration. As Louis Vuitton's fame grew, other brands began to imitate its look and feel.As demand for his bags expanded, he was forced to establish shops outside of Paris in a nearby village.
However, as a result of the Franco-Prussian War in 1870, Louis Vuitton's business suffers significantly; his stores are destroyed, his property is taken, and his employees vanish. Vuitton, though, didn't let this ruin his entire career. He quickly constructed a new shop at 1 Rue Scribe. This new store sold some new luxurious items, which led to the start of a well-known luxury brand.
Vuitton carried on running his business out of 1 Rue Scribe for the next 20 years, inventing high-end, opulent luggage, until his death on February 27, 1892, at the age of 70. After his passing, his son George took over the company and created the renowned LV monogram. One by one, each new generation of Vuitton took over the company. Today, it is still known as one of the best places to buy high-quality leather goods.
Marc Jacobs was chosen as the first creative director of the company in 1997. He is responsible for introducing the ready-to-wear lines for both men and women. In 2001, Jacobs and designer Stephen Sprouse worked together to produce a limited-edition range of bags with "Louis Vuitton" scrawled over the monogram design. Under Jacobs's direction, the brand has gained a large number of celebrity fans, and many models, actors, and artists have become its faces.
According to a Millward Brown Optimor survey, Louis Vuitton was awarded the most valuable luxury brand in the world for the seventh consecutive year in 2012. Louis Vuitton had a brand value of $32.223 billion in 2019 and had 14% growth. As a result, Louis Vuitton is the most valuable luxury brand in the world, ranking 17th overall in terms of brand value. The Louis Vuitton brand currently has a net worth of $28 billion, according to Forbes.
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