Frontier Raas, a beacon of artistry, quality, sustainability, and premium customer experience, has earned its place as a beloved brand, as attested by its dedicated customer community. The brand's journey commenced in 1954 under the visionary leadership of Mr. Bansilal Batra in the North-West Frontier Province. His vision was rooted in bringing India's rich art and culture to the forefront.
The name 'Frontier' not only pays homage to the Frontier Province but also signifies staying ahead of the times, while 'Raas' conveys aesthetics. This amalgamation of concepts is beautifully reflected in the brand's product range.
Under the compelling vision of Mr. Anil Kumar Batra, Frontier Raas expanded its horizons by venturing into international markets, including the USA, UK, and Canada. The brand soon transformed into a cultural icon, becoming synonymous with special occasions. A pivotal moment in its evolution was the inauguration of the flagship store in South Extension, New Delhi, in 2009.
Mr. Sunil Kumar Batra, continuing the legacy set forth by his predecessor, has propelled Frontier Raas to even greater heights. Joining him in this endeavor are Tushar and Gaurang Batra, the new generation of leaders who blend the traditions of the house with a contemporary and inclusive approach. Medha Batra Arora and Gunjika Batra also play pivotal roles in steering The House of Frontier Raas toward unparalleled success.
Frontier Raas is a brand that marries traditional values with a modern outlook, offering a collection of ethnic wear that represents Indian occasions and traditions with heritage craftsmanship. The brand's commitment to its roots is exemplified through its employment of weavers and craftsmen, particularly in rural India.The brand's philosophy revolves around the communication and preservation of India's craftsmanship and heritage. It counters the fast fashion trend by offering products designed for longevity, drawing inspiration from cultural designs and materials. Frontier Raas products encapsulate Indian culture while resonating with the contemporary generation, reflecting history with global appeal.
A key element of Frontier Raas' mission is to create opportunities for local artisans, assisting them on their journeys, whether as retailers or friends. Customer experience is at the core of the brand's vision, and this intention is reflected across all its outlets, aiming to redefine retail experiences.
Frontier Raas operates as a close-knit ecosystem, carefully curating fabrics and designs with a strong emphasis on sustainability and quality. The brand's core team meticulously selects its range across all stores and studios, implementing stringent quality checks to ensure unparalleled perfection.
Frontier Raas places immense importance on its physical stores, where culture and commerce converge, giving life to the brand's team and products. These stores are designed to offer uplifting experiences, going beyond mere retail spaces.
In 2009, Frontier Raas introduced its flagship retail store in South Extension, New Delhi, followed by additional retail stores in Karol Bagh, Delhi, and Chandigarh, Punjab. The brand's commitment to quality handloom products is evident in its stores at DLF Saket and Ambience Mall, Vasant Kunj, Delhi, which showcase an array of exquisite offerings.
Frontier Raas, driven by its vision to enhance traditional crafts for modern brides and create impeccable designs for their special days, places the fusion of handcrafts and design at the heart of its collections. Each collection is envisioned with the weavers, artisans, and clients in mind, forging a lasting bond within the Frontier Raas family.
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