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Brand equity is the worth of a brand in and of itself – i.e., the  value of a well-known brand name. The well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands. 


Nikkamal Jewellers is a leading jewellery brand located in Ludhiana, Punjab. Founded in the year 1952, the brand has been synonymous with exquisite jewellery designs and impeccable craftsmanship. With its focus on quality, innovation, and customer satisfaction, Nikkamal Jewellers has become one of the most trusted names in the jewellery industry.The brand offers a wide range of jewellery collections, including traditional, contemporary, and fusion designs.

Designer Arpita Mehta charted her journey in the world of fashion in 2009, and has since become a new-age force to be reckoned with.The label’s minimalist yet fashion-forward fare brings about a seamless blend of ethnic and contemporary designs that enhances the feminine silhouette. Arpita Mehta’s name has consequently become synonymous with her signature aesthetic of hand-embroidered mirror work ensembles in trendy cuts and eclectic colour palettes.

Founded on a century-old legacy of brilliance and trust, A S Motiwala Fine Jeweller has reimagined jewellery for modern tastes and times with a groundbreaking extension named 'Faith'. Guided by the visionary Ashraf Motiwala, Managing Director at A S Motiwala, this establishment combines heritage, innovation, and contemporary flair to redefine luxury.  The saga began in 1905 with A. L. Motiwala, an enterprising individual who established himself as a

For nearly three decades, Vandana Fabrics has been a revered name in the world of fashion, and its journey is a testament to its enduring commitment to quality and style. Vandana Fabrics is the ultimate destination for connoisseurs of fine fabrics. From its humble beginnings, the brand has evolved into a sanctuary for designers and manufacturers, offering an exquisite selection of handpicked fabrics that cater to every discerning taste.
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Devnaagri, established in 2013, draws its inspiration from the Devanagari script, the foundation of all modern Indian writing systems. The brand's design philosophy is a manifestation of artisanal opulence and enduring embroideries, all rooted in the rich tapestry of ancient Indian heritage. The horizontal lines that unite the script mirror the threads of tradition deeply interwoven into their ensembles, preserving the enchantment and intricacy of Indian culture
Headmasters Salon is a one stop shop destination for premier hair, skin, body, hand and feet services. Started in the year 2002 in the city beautiful Chandigarh with the main motive to provide top notch services to the clients of all walks of life. It is operated out of a premium designed space ad-measuring 3000 sq. feet. Since its inception in the year 2002, Headmasters Salon is well known for its high quality service standards and practicing safe salon practices in line with European standards.
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Bibhu Mohapatra, a name synonymous with grace and sophistication, was born in the culturally rich region of Odisha, India. His journey from the picturesque landscapes of Odisha to the bustling streets of New York City is a testament to his unwavering passion for fashion and design. Mohapatra's quest for knowledge led him to the United States, where he pursued his graduate studies. Eager to hone his creative talents, he joined the prestigious Fashion Institute of Technology (F.I.T) in New York City.


​Amrapali Jewels, a name synonymous with opulence and craftsmanship, stands as a testament to the rich heritage and artistic traditions of India. Founded in 1978 by Rajiv Arora and Rajesh Ajmera, the brand has become a beacon of exquisite jewelry, blending traditional aesthetics with contemporary design.

The journey of Amrapali Jewels unfolds like a tapestry, weaving together the threads of history, culture, and artistry.


Guided by the visionary leadership of Joy Alukkas, the world-renowned jeweller, Joyalukkas, has evolved into a global phenomenon with a vast chain of over 150 showrooms spread across 11 countries. Its esteemed reputation transcends borders, captivating the trust and loyalty of over 100 nationalities who consider Joyalukkas their ultimate destination for exquisite jewellery.Since its inception in 1987, the Joyalukkas Group has embarked on an unprecedented journey of expansion,


In 1982, a seismic shift graced the landscape of jewelry, driven by the vision of Mr. Pardeep Mittal. Embarking on his maiden voyage, he birthed "Palace Jewellers" within the vibrant confines of Main Sarafan Bazar in Ludhiana. Casting aside formal education at the tender age of 18, he embraced the world of toil and enterprise.Fueled by boundless commitment, he chiseled a path of unparalleled diligence. A symphony of trust enveloped him as those around him 

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Dr. Arvind Poswal brings his experience of working on Bollywood actors, to help young men and women get the hairline and hair of their dreams. Inspite of his busy schedule, he makes it a point to talk to each of his patients in detail. "Each person and his aims are unique where hair transplant is considered. Any person going for a hair transplant should get the hairline of his desire. That's why it is very important for a doctor to spend time listening to what the person coming for treatment wants", says Dr. Poswal.

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In the heart of New Delhi, India, thrives Derma Puritys, an esteemed dermat clinic that has carved a niche for itself in the world of skincare. This exceptional clinic emerged from its parent company, headquartered in the United States, boasting over 8 years of invaluable experience. Derma Puritys has become a beacon of hope for those seeking comprehensive skincare and haircare solutions through cutting-edge technologies and methodologies.

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Clinic Dermatech, a pioneering chain of cosmetic dermatology clinics in India, setting the bar higher with a range of innovative solutions that are transforming the industry. Their flagship services encompass Laser Hair Reduction, Body Shaping, Anti-Aging treatments, Skin Care, Hair Restoration, and Aesthetic Surgeries.These services are diligently administered by experienced doctors and trained practitioners who benefit from mentorship by international experts.


In the bustling world of e-commerce, where trends come and go with the blink of an eye, stands as a beacon of timeless elegance and cultural appreciation.

Founded by the visionary Director Nirmala Bhadreshwara, this brand has carved its niche by rediscovering the beauty of vintage Banjara craftsmanship and weaving it into the fabric of modern is not just a marketplace; it's a journey through history, a celebration of tradition, and a testament to the enduring allure of handmade artistry.

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